Blue Ribbon Classics is an ice cream brand that's been around forever, but in recent years has fallen off the radar. Our idea to make the brand fun again was to highlight its biggest benefit: size. Their ice cream comes in gallon buckets that are hard to carry, 24-pack boxes of ice cream sandwiches, and enough pops and bars to give an entire cul-de-sac brain freeze. They only come in one size: the size of partying. The size of fun. So we decided to create a war with those puny candies that call themselves "fun size".
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