Blue Ribbon Classics is an ice cream brand that's been around forever, but in recent years has fallen off the radar. Our idea to make people care about them again was to highlight its biggest benefit: size. Their ice cream products comes in gallon buckets, boxes of pops and bars big enough to give an entire city block brain freeze. You can't buy a pint of Blue Ribbon Classics. They only come in one size: HUGE. So started a war with those puny candies that call themselves "fun size".
