Generation Z plays outside less than any other generation. GOCO wanted to change that. So we created Generation Wild a brand that would convince kids to trade their phones and tablets for sticks and stinkbugs. It was launched with a bucket list of 100 things to do before you're 12.
For the second year of the campaign, we created a tv spot reminding parents that even their youngest younguns need to be let outside every once in a while.
And we created a series of social media videos called Backyard Hacks to remind parents that the outdoors is right outside their door.