Over the past few years I've worked with the design team at Consume and Create to craft compelling brands for their client, Live Nation. We've been taking old music halls in Live Nation's portfolio with a lot of history but no defined brand, and creating a brand position for them that feels authentic, true to who they are and gives them room to bring it to life for years to come. My role is to help create the concept for the brand, write the brand's story, develop a voice and tone for the brand, and generate headlines that turn into merch and graphics, and overall help the design team out with concepts that are big, clear, and rich territories to play in.
ACE OF SPADES
The Ace of Spades is a rock club in Sacramento. They were known for hosting heavier shows, their name which was inspired by the infamous Motorhead song, and not much else. So, we crafted a brand story for them that relates the thrill of gambling with the thrill of going to see life music. We redesigned their posters, gave them fresh merch, a new brand story and tone, and let their team run with it. The team was stoked and so were the fans.
THE DEPOT
The Depot is a music venue in Salt Lake City. Built out of an old train depot, the building had a cool warehouse feel to it, but their branding lacked any sort of direction. It was a hodgepodge of album art and guitar picks, memorabilia. So, we crafted a brand story for them that connected how music takes you on a journey with their building's history. The team was stoked at the way we tied everything they do together and gave their brand a real identity in a city with a growing music scene.
THE GRAMERCY
The Gramercy Theatre is a venue based in the Gramercy Park neighborhood of Manhattan. Originally an art theater, and later becoming an art house that showcased films by the likes of Andy Warhol, The Gramercy has a rich history in NYC's art scene. But the venue itself didn't tell that story. So, when we came in, we dug into the venue's past, and discovered a red thread from when it started until today. It has always been a home for the experimental. Even as today it hosts music acts, it's still an eclectic art house. With a new provocative story, design that comes out of that, and more, The Gramercy team was excited to bring their new brand to life.
