Over the past few years I've worked with the design team at Consume and Create to craft compelling brands for their client, Live Nation. We've been taking old music halls in Live Nation's portfolio with a lot of history but no defined brand, and creating a brand position for them that feels authentic, true to who they are, and gives them room to bring it to life for years to come. My role is to write the brand's story, develop a voice and tone for the brand, generate headlines that turn into merch and graphics, and overall help the design team develop brand concepts that are big, clear, rich territories to play in.
SATELLITE MUSIC HALL
Satellite music hall is a brand new concert venue that live nation was building in memphis, tennessee. the name was derived from the iconic satellite records label (later stax) that essentially invented the soul genre and put artists like isaac hayes, carla thomas, and otis redding on the map. the brand and identity that we developed for the new venue was all about transmitting new sounds throughout the city that would invigorate the creative culture just as the original stax records once did.
ACE OF SPADES
The Ace of Spades is a rock club in Sacramento. They were known for hosting heavier shows, their name which was inspired by the infamous Motorhead song, and not much else. So, we crafted a brand story for them that relates the thrill of gambling with the thrill of going to see life music. We redesigned their posters, gave them fresh merch, a new brand story and tone, and let their team run with it. The team was stoked and so were the fans.
THE DEPOT
The Depot is a music venue in Salt Lake City. Built out of an old train depot, the building had a cool warehouse feel to it, but their branding lacked any sort of direction. It was a hodgepodge of album art and guitar picks, memorabilia. So, we crafted a brand story for them that connected how music takes you on a journey with their building's history. The team was stoked at the way we tied everything they do together and gave their brand a real identity in a city with a growing music scene.
THE GRAMERCY
The Gramercy Theatre is a venue based in the Gramercy Park neighborhood of Manhattan. Originally an art theater, and later becoming an art house that showcased films by the likes of Andy Warhol, The Gramercy has a rich history in NYC's art scene. But the venue itself didn't tell that story. So, when we came in, we dug into the venue's past, and discovered a red thread from when it started until today. It has always been a home for the experimental. Even as today it hosts music acts, it's still an eclectic art house. With a new provocative story, design that comes out of that, and more, The Gramercy team was excited to bring their new brand to life.
